BEMORA
Strategy review · Organisational design · Value-chain analysis · Leadership advisory
Driving customer acquisition and premium growth for a natural skincare brand
The brief
Who was the brand and what was the challenge?
BEMORA is a premium, natural skincare range. Customer loyalty was good but the goal was to increase market penetration through trial for new customer acquisition and broaden/increase spend across product range with existing client base.
The approach
How we answered the brief
We reviewed business goals and projections, completing a full SWOT and market deep dive to assess competitor positioning, customer behaviour and Sources of Growth. This enabled us to prioritise the strongest opportunities in line with business objectives and manufacturing capacity, sharpening the overall strategy.
I then developed a tailored marketing and sales plan with immediate and phased actions to drive growth from the existing customer base and increase market penetration. The outcome was a clear, practical roadmap covering portfolio rationalisation and NPD, with hands-on support through implementation and key decision-making.
Impact & outcomes
Increased monthly revenue by 200%
Launched internationally with strong influencer marketing campaign
Localised testing campaigns and introduction of trial/travel pack of smaller sizes for easier conversion into more premium priced larger pack sizes
Customers buying more often and spending more through introduction of subscription model and targeted upsell offers
Entered (and won!) awards which strengthened credibility and premium positioning against more well-known skincare brands
Gave the founder confidence to manage pricing, manufacturing and logistics whilst scaling the brand
“Working with Sarah is easy, no question is too big or small, she is always there to support 100%. She helped me get clarity to prioritise my objectives and hold me accountable to achieve them. Sarah has been a great investment for me and my business.”
Thinking about a similar challenge?
If you’d like to explore how we could support your business, whether that’s pricing, growth strategy or commercial decision-making — we’d be happy to talk. Get in touch to start a conversation.
